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It is clear from the feedback of our Rough Digipak, that the majority of people thought it was colourful, this was good as our aim was to have a lot of vibrant colours shown on the digipak. Comparing this to the effectiveness of the overlapping of images, the feedback did not show that people were so keen on this technique, so maybe this was not so important as what we initially thought. One third of the people we asked made it clear consistency was not a strong point of the rough digipak, so maybe we needed to relate the digipak not only to the video but all the images on the digipak as well. We also needed to add a track list, and perhaps use a collection of images, which related to the video more. They also liked the font and thought it fit well with the genre of the song.
We took all of this into consideration when finalising our Digipak (shown below), and we rethought our whole idea, bearing in mind the strong points that were said, so we kept our font, but changed our images. We took screen grabs and used them as our poster image and both on our cover interior and exterior - making sure that they would all link together throughout the digipak and also to our video as consistency was a weak point of our rough digipak. We also altered the contrast on the images to give an edgy look, which proved effective in our feedback.
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From the feedback for our pitch idea, it is clear that people mainly liked our concept, while some people said it was realistic and possible, others said that our locations may be a problem, especially being outdoors the weather may cause problems. However, we decided that our positive feedback outweighed the flaws, and we thought that we would be able to work around our locations, as we had several in mind, and had thought up a back-up plan if we weren't given permission and tried to make sure the days we filmed suited the weather conditions - bearing in mind that the weather is temperamental.
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From the feedback for the rough cut the main areas to improve were that we needed more footage, but that the costumes were good, and set a good contrast between the location and performer. People also still liked the concept and thought that we had a few good camera angles in there also. However, we were in desperate need of more cutaways along with more footage, and we also needed to make sure that the weather was not effecting the performers performance. There were other things that they didn't pick up on such as the editing needed neatening up a little, in some clips you could still see some other video tracks playing underneath them also my shoes were in the shot at the end. However these were all issues that we could work on and I think by the time we had completed our video we had taken all of the feedback into consideration and touched on each of these points.
Below are some screen grabs from several points we had to improve upon.

Final Feedback
We haven't had any final feedback from our teachers, and only a few comments from our class, therefore, we didn't think it was appropriate to produce pie charts like we have the rest of our feedback. However here is what final feedback we have got:
"like the costume changes, good lipsynching. cycle shot is very nice"
"I like the good use of the different shots you have used. I especially like the shots around the bike, and also through the fence. Well done"
"It's quite samey all the way through, you probably shouldn't have used all your locations at once."
"I really like the bits where she's on the bike and behind the fence thing, these work very well.
I also love how she contrasts the rest of the background.However some of the cuts are too sharp for the video and don't really fit with the rest."
"starts of with the girl not looking very happy but for about 4 seconds she has a happy moment, and that stand out from the video and does not really work as the rest of the video she looks lost which is good"
"Bright costumes on a greyish background works well. Nice camera angles."
Overall i am quite happy with the feedback that i have got back and think the things to improve on would be done if I had more time.








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